Departments Of MBA

Department of MBA

Dr. Priyanka Sharma
Associate Professor & HOD
 

Welcome to the Department of Management Studies

At the Department of Management Studies, we strive to develop holistic individuals equipped with essential managerial skills and talents to excel in the dynamic corporate world.

Our faculty boasts extensive experience in both industry and academia, ensuring students receive practical and theoretical knowledge. To stay updated, our faculty participates in workshops and faculty development programs.

As a recognized Research Centre of VTU, we foster research excellence. Currently, four research scholars are pursuing their research under our VTU Research Centre.

We are committed to delivering high-quality management education. Our initiatives include Conducting programs and workshops for faculty and students, Specially designed, Orientation Programs Case Discussions, Debates, Business Quizzes, Seminars.

By going beyond the syllabus, we empower students to develop critical thinking, problem-solving, and leadership skills, preparing them for success in the corporate world.

MBA & PhD
MBA
  • MBA in Marketing, Finance and HR. Core and Dual Specialisation of Marketing, Finance & HR.
  • Department of MBA offer programme in both Core and Dual Specialisation in Business Analytics, Marketing, Finance and HR
Phd
  • VTU recognized R & D center for pursuing Ph.D. from 2014
  • VTU recognized R & D centre for pursuing Ph.D. from 2014
Vision and Mission
Vision
  • To become a preferred destination for quality management education by developing business leaders.
Mission
  • To provide high quality management education through innovative teaching & learning practices
  • To transfer the knowledge of current industry practices gained by means of industry institute interaction management development programs research and consultancies.
  • To foster work culture that reflects the industry trends and practices
  • To develop an effective and socially responsible managers by imbibing the concern for society.
Program Outcomes
  • Comprehend the business management concepts in general and apply them to solve business problems.
  • Understand the organisational structure and its functioning along with the environment in which it is operating.
  • Develop soft skills, leadership skills and managerial skills.
  • Apply the concepts of Finance, Marketing and HR into their respective domain opted for professional career
  • Facilitate entrepreneurial thinking and decision making skills.
  • Cope with research and development aspects in the respective domain.
  • Understand and analyze the economical, social, technological and legal & ethical aspects of business.
Program Specific Outcomes
  • PSO 1: Comprehend the contemporary features and characteristics of Business Management Science and its administration.
  • PSO 2: Analyse and interpret the dynamic situations for making Business Management strategies and decisions at the national and global level.
  • PSO 3: Handle responsibility with the ethical values for all actions undertaken by them.
  • PSO 4: Adapt and focus on achieving the organizational goal and objectives with complete zeal and commitment.
Program Educational Outcomes
  • PEO 1: Graduates shall be able to demonstrate the knowledge and skill set required for competing in the Global market.
  • PEO 2: Graduates will engage in continuous learning leading to achieve highest qualification and career enhancement.
  • PEO 3: Graduates will demonstrate leadership, team Spirit and professional behavior.
  • PEO 4: Graduates Shall be equipped to become entrepreneurs & abide by social values and ethics.
  1. To Empower Students With Knowledge and Skill Set Required for Administrative and Managerial Positions in Government and Industry
  2. To Inculcate Values in Students to Function Ethically in Work Environment
  3. To Provide the Right Blend of Administrative, Business and Managerial Exposure to  Function Efficiently in Many Domains of Management

Teaching Staff

SL. NO Name Designation Qualification
1 Dr. Priyanka Sharma HOD MBA. , Ph.D.(IIM-L)
2 Mr. V.M. Subramani Raju Assistant Professor M.L., M.BA.
3 Ms. Deepthi J. R. Assistant Professor BE, MBA,(Ph.d)
4 Ms. Srilakshmi Venkata Rao Assistant professor BE, MBA, (Ph.D.)
5 Ms. Ashwini A Assistant Professor MBA, (Ph.D.)
6 Ms. Vidhyashree Assistant Professor M.BA., (Ph.D.)
7 Ms. Sheethal.C. Assistant Professor M.BA., (Ph.D.)
8 Ms. Priya Choudhary Assistant Professor M.BA., (Ph.D.)
9 Ms. Mangala Swarnalatha Assistant Professor B.B.M., M.BA., (Ph.D.)
10 Ms. Banishree Sukla Assistant Professor M.BA., (Ph.D.)
11 Ms. Bhavya shree N. Assistant Professor M.BA.
Events

Name of the Event

Date

Guest Speaker

Venue

Industrial Visit 09.03.2024 - 21.02.2024 ---- FMCG Industry
Finance Alchemy 19.02.2024 - 21.02.2024 Mr. Suhas Rajput CS Seminar Hall
Marketing Conclave 06.02.2024 - 08.02.2024 Mr. Braj Kishore Gupta CS Seminar Hall
List of Events Scheduled for 4th and 2nd Semester MBA Students
 
Session & Date Name of the Resource Person Designation Organization Topic Target Audience
Guest lecture 2nd May 16th May Dr. Visveshvara sastry Professor Presidency University, Bangalore Multi National Capital Market Investments   CAPM Model & MM approach 4th sem- FM 2nd sem
Industry Interaction- Expert Talk 3rd May Mr. Darshan Sr. Manager- Finance and Audit Indian Design exports Pvt Ltd Financial Derivatives 4th sem
Industry Interaction- Expert Talk 6th May Ms. Rasna Kapoor Delivery Head Branch Metrics, Bangalore Best practices- HR perspective 2nd sem
Industry Interaction- Expert Talk 7th May Mr. Sunil kumar AVP Talent Recruit software, Bangalore Pre and Post COVID -19 effects on Business in India 2nd sem
Guest lecture- Students mental health and wellbeing 8th May Dr. Sanjeev Kumar Psychologist Happy Minds, Bangalore Get down the Lock down 2nd sem
Industry Interaction- Expert Talk 9th May Mr. Prasanna Inamdar Marketing & CRM manager Blueprint Technologies, Bangalore Impact of pandemic on Entrepreneurship in India 2nd sem
Industry Interaction- Expert Talk 11th May Mr. Manesh Kumar HR Manager Electronics For Imaging (EFI) , Bangalore Getting job ready for post COVID 19 era- Skills required 4th sem (HR,MM,FM)
Industry Interaction- Expert Talk 17th May Mr. Varun HR Manager IBM, Bangalore Realize and Reinvent Yourself 4th sem – HR
Industry Interaction- Expert Talk 21st May Mr. Mahaneesh Chandra Digital Marketing Head TBP Group, Bangalore Digital Marketing 4th sem –FM
Industry Interaction- Expert Talk 25th May Mr. Rajesh Murthy Manager Digital Marketing media Digital Marketing- a game changer 4th sem- MM
Industry Interaction- Expert Talk 25th May Mr. Babu Janardhan Regional Head- HR Kapston Facilities Management Limited, Bangalore Contemporarty HR Practices 2nd sem
Guest lecture 28th May Dr. Pratap B N Professor & HOD East West Institute of Technology, Bangalore Financial freedom- the art of success 4th sem -FM
Industry Interaction- Expert Talk Mr. Srikanth Delivery Head NEXVAL, Bangalore Leadership in times of crisis- Issues and Challenges 4th sem (HR,MM,FM)

Name of the Event

Date

Guest Speaker

Venue

Forum Activity – General Quiz in Kannada Program for First Year MBA 30.11.18 Dr. V.R Manjunath Principal, Sir MVIT. CS Seminar Hall
PG Orientation – 2018 MBA, MCA, Mtech 28.11.18 Dr. K Gayathri Reddy, Regional Director VTU RO Bangalore CS Seminar Hall
Industrial Visit - Coco Cola, Pvt.Ltd 23.11.18 NA Bidadi
Skill Development Program - Six Sigma Yellow Belt Certification 04.10.18 Dr. V.S Manjunath, Trainer MSME, Mr. Ashwath Reddy, Trainer MSME CS Seminar Hall
FDP - One Day FDP on Art of writing Research articles 25.09.18 Dr. John Manohar, HOD, BMSCE, Dr. Manoharan, Professor, BMCSE CS Seminar Hall
Technical Events - Workshop on Secondary markets and Career Options 31.08.18 Mr.Suhas Rajput NSE Mumbai MBA Seminar Hall
Graduation day 05.07.18 Faculty of MBA Main Block Quadrangle
Site Visit – (Rural Marketing) for Marketing Students of IV Semester. 28.06.18 Mr. Kishore Alumni of Sir MVIT Chikkaballapur
Industrial Visit – Akshayapatra on Supply Chain Management. 24.05.18 Mr. Prakash Manager Touch Stone Organization. Bangalore
Technical Events -  Guest lecture on Industrial Relations 19.05.18 Mr.Santhosh, General Manager, Toyota Industries CS Seminar Hall
Alumni Interaction 19.05.18 Mr.Vinay Hegde, Senior Manager, Media Sale, ZEE TV MBA Seminar Hall
Skill Development Program - Digital Marketing 17.05.18 Mr.Kumar, Director, National Institute of Digital Marketing CS Seminar Hall
Project Exhibition 15.05.18 Dr. Shilpa – NMIT Dr. Anshurani- Reva Dr. Jogis-SVIT MBA Dept
Technical Events – Guest lecture on International Marketing Management 14.05.18 Prof. M.R Jayaram Former General Manager, HMT International MBA Seminar Hall
Technical Events - Guest lecture on Investment Decision 10.05.18 Mr. Shastry, Presidency University CS Seminar Hall
Industrial Visit to HAL for higher semester 26.03.18 Manager, HR Dept, HAL HAL, Bangalore Campus
Inceptum 2018 (Intercollegiate Management Fest) 15.03.18 Dr. Arun Bharadwaj, Founder and CEO, Happiness Technology Old Auditorium
  • Well Equipped Seminar Hall with High-Speed Wifi and Multimedia facilities.
  • Well-equipped classrooms with projector & Wifi Connectivity
  • Discussion Rooms for Student Development Activities
  • Well-equipped computer lab with high broadband internet width & Printer with UPS Connectivity
  • Student Welfare Office & Counseling cell
  • Well-stocked Library with more than 1000 volumes of books
  • Availability of NetBooks for classroom sessions

Faculty Achievement:

  • Authored Few Management Textbooks for MIBM GLOBAL ONLINE COURCE (Matrix Institute of Business Management )
  • Increased revenue by 14% with the implementation of contact strategies across multiple segments and all customer touch points.
  • Implemented a strategic management reporting system in the manufacturing unit thereby enhancing productivity and control in the organization.
  • Suggested a financial plan with regards to working capital management.
  • Put forward a plan for a structured approach towards import payments that led to rotation of capital, while assuring safety against hindrance faced due to Dollar fluctuation.
  • Played an imperative part as Managing Director and Consultant in the efforts that led to a 60% increase of the business
  •  Initiated Business Expansion by appointing rural centres across various districts in Karnataka and south India
  • Establish one SAWL(i)T centre in 24 rural districts of Karnataka and thereby providing sustainable employment.
  • Provided Employability skills to more than 5000 Rural youth especially woman Teaching Management subjects, achieved 100% results.
  • The faculty has authored Textbooks on Management concepts which are recommended for MBA courses offered at VTU & BU
  • A team of Senior Faculty are actively engaged in conducting MDP’s , EDP’s, Soft and Behavioral skills training from New recruits (Campus to Corporate transition programs) to Mid-level management executives for Manufacturing, Logistics – (Imports, Exports, and Customs depts.), Textile and IT industry helping companies succeed by equipping top-performing managers/employees to realize their potential for general management roles

Student Achievement:

  • Students have actively participated and won Laurels in various intercollegiate Management events conducted by Premier Institutes like IIM- B, IISc and many more.
  • Nayana N (1MV20BA055) secured 9th rank in VTU 2021-2022 batch.
Research
  • Sandhya Suswaram has successfully guided 2 Research Scholars under SIR MVIT Research Centre.
  • 2 faculties from MBA Department Dr.Harish B S &Lakshmi H have completed the PhD Viva under VTU and have been awarded the Doctorial Degree-2019, under the guidance of Dr.Sandhya Suswaram.
Book Publication
  • Sandhya Suswaram authored a book titled “MGMT and ORGB” published by Cengage Publications ISBN- 9789386668226, which is a recommend book for VTU and BU MBA course
  • Sandhya Suswaram, Dr.Harish B S a book titled “Fundamentals of Management” published by ILS Publications ISBN-9405634699,2019.
Photo Year USN Name VTU Remarks
2024 1MV20BA055 Nayana S 9th ---
List of Research Guides and their Specialization
Sl.NO Name of the Research Guide VTU  Research Supervisor  ID Area of Specialization of the Research Guide Number of Research Scholars
1 Dr. G Srinivasa VTU008162 Finance & Marketing 4 Research scholar
2 Dr. Priyanka Sharma 032023RSBA004377 HR VTU yet to allot Research Scholar

VTU recognized R & D centre for pursuing Ph.D. from 2014

List of Research Scholars and their current Research Status
Sl.NO USN Name of the Research Scholar Name of the Research Guide Research Title approved by VTU Current Status of Research Work
1 1MV17PBS01 Mr. Basavaraj GiriMallannavar Dr. G Srinivasa A study on impact of branding strategy & product strategy on consumer buying behavior while purchasing of electronic items with respect to north Karnataka Awaiting for comprehensive viva
2 1MV20MBA17 Mrs. Sudha Rani BN Dr. G Srinivasa Behavioral Investment strategies with Special reference to BSE. Course Work Completed.
3 1MV20PBA01 Mrs. Ashwini A Dr. G Srinivasa A study on Risk assessment & asset management : integrative approach towards intra industry portfolio Awaiting for Course Work
4 1MV20PBA02 Mr. Kiran S Dr. G Srinivasa A Evaluation of INDIAN PSB’s Privatization and Developing Strategies for Successful Implementation Awaiting for Course Work
RESEARCH THRUST AREAS IN DEPARTMENT OF INFORMATION SCIECNE AND  ENGINEERING
  • Financial Modelling
  • Digital Marketing
  • PO1: Comprehend the Business Management concepts in General and apply them to Solve Business Problems.
  • PO2: Understand the organizational structure and its functioning along with the environment in which it is operating.
  • PO3: Develop soft skills, leadership skills and managerial skills.
  • PO4: Apply the concepts of Finance, Marketing and HR into their respective domain opted for professional career.
  • PO5: Facilitate entrepreneurial thinking and decision making skills.
  • PO6: Cope-up with research and development aspects in their respective domain.
  • PO7: Understand and analyze the economical, social, technological and legal & ethical aspects of business.

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