MBA & PhD

MBA

• MBA in Marketing, Finance and HR. Core and Dual Specialisation of Marketing, Finance & HR.
• Department of MBA offer programme in both Core and Dual Specialisation in Business Analytics, Marketing, Finance and HR

Phd

• VTU recognized R & D center for pursuing Ph.D. from 2014
• VTU recognized R & D centre for pursuing Ph.D. from 2014

Vision

• To become a preferred destination for quality management education by developing business leaders.

Mission

• To provide high quality management education through innovative teaching & learning practices
• To transfer the knowledge of current industry practices gained by means of industry institute interaction management development programs research and consultancies.
• To foster work culture that reflects the industry trends and practices
• To develop an effective and socially responsible managers by imbibing the concern for society.

Program Outcomes

• Comprehend the business management concepts in general and apply them to solve business problems.
• Understand the organisational structure and its functioning along with the environment in which it is operating.
• Develop soft skills, leadership skills and managerial skills.
• Apply the concepts of Finance, Marketing and HR into their respective domain opted for professional career
• Facilitate entrepreneurial thinking and decision making skills.
• Cope with research and development aspects in the respective domain.
• Understand and analyze the economical, social, technological and legal & ethical aspects of business.

Program Specific Outcomes

• PSO 1: Comprehend the contemporary features and characteristics of Business Management Science and its administration.
• PSO 2: Analyse and interpret the dynamic situations for making Business Management strategies and decisions at the national and global level.
• PSO 3: Handle responsibility with the ethical values for all actions undertaken by them.
• PSO 4: Adapt and focus on achieving the organizational goal and objectives with complete zeal and commitment.

Program Educational Outcomes

• PEO 1: Graduates shall be able to demonstrate the knowledge and skill set required for competing in the Global market.
• PEO 2: Graduates will engage in continuous learning leading to achieve highest qualification and career enhancement.
• PEO 3: Graduates will demonstrate leadership, team Spirit and professional behavior.
• PEO 4: Graduates Shall be equipped to become entrepreneurs & abide by social values and ethics.

Faculty Members

SL. NO	Name	Designation	Qualification
1	Dr. Priyanka Sharma	HOD	M.BA., Ph.D.(IIM-L)
2	Mr. V.M. Subramani Raju	Assistant Professor	M.L., M.BA.
3	Ms. Deepthi J. R.	Assistant Professor	B.E., M.BA.,(Ph.D.)
4	Ms. Srilakshmi Venkata Rao	Assistant professor	B.E., M.BA., (Ph.D.)
5	Ms. Ashwini A.	Assistant Professor	M.BA., (Ph.D.)
6	Ms. Vidhyashree M.	Assistant Professor	M.BA., (Ph.D.)
7	Ms. Sheethal C.	Assistant Professor	M.BA., (Ph.D.)
8	Ms. Priya Choudhary	Assistant Professor	M.BA., (Ph.D.)
9	Ms. Mangala Swarnalatha	Assistant Professor	B.B.M., M.BA., (Ph.D.)
10	Ms. Banishree Sukla	Assistant Professor	M.BA., (Ph.D.)
11	Ms. Bhavya shree N.	Assistant Professor	M.BA.

Staff Members

SL. NO	Name	Designation	Qualification
1.	Mr. V. Srinivas	Clerk	B.BM., P.G.D.B.A. D.C.A.
2.	Mr. Srinivas Raju	Attender	10th Standard

Academic (Class rooms, Laboratories, Seminar Hall etc.)

Sl. No	Facility	Numbers
1	HOD room	1
2	MBA Office	1
3	Staff rooms	4
4	Classrooms	5
5	MBA Seminar Hall	1
6	Discussion rooms	1

Research (research labs and facilities)

Sl. No	Facility	Numbers
1	R & D room	1
2	Department Library	1
3	Projectors	6
4	Computer / Language Lab	1
5	Internal test conduction room	1

Funded Projects

Karnataka State Council for Science and Technology (KSCST)47th Series of Student Projects Programme – Annual State-Level Poster Presentation and Exhibition conducted at Kalburgi. Manasi R Kowshik, Manisha Kumari. N, Ranjith. R, and Naveen. N of MBA 4th semester students project "PM SVANidhi and its Role in Reviving the Street Vendor's Entrepreneurial Activities " was selected for a state-level exhibition and presented on 10/08/20204.

Publications

Journal Publications (Only Scopus Indexed)- NIL Ms. Deepthi J.R., Dr. Priyanka Sharma, Ms. Banishree Sukla, Ms. Priya Choudhary, “Role of Social Media and Influencer Marketing on Consumer Purchasing Decisions” Journal of Information Systems Engineering and Management, Volume 55, Issue 4 e-ISSN- 2468 - 4376 Dr. Priyanka Sharma, “Exploring the Role of HR Analytics in Enhancing Talent Acquisition Strategies” South Eastern European Journal of Public Health, Special Volume XXIII No.3 2024, doi:10.70135.vi.1357 Conference Publications (Only Scopus Indexed) Book Chapters Dr. Priyanka Sharma, “Digital HR Tools and AI Integration for Corporate Management: Transforming Employee Experience” Corporate Management in the Digital Age IGI Global Publishing DOI: 10.4018/979-8-3693-8412-1.ch003 Books Authored- Dr. Priyanka Sharma, HOD – MBA co-authored a book titled “Compensation and Performance Management” with ISBN 978-93-58409-72-7. Patents Granted/Registered Patents Published MoUs The MOU is signed between Sir M Visvesvaraya Institute of Technology and Grahtek on the 9th January 2024 to establish an Industry- Academia relationship focusing on Industry readiness training and certification, providing a framework for collaboration between the above said organization.

List of Research Guides and their Specialization:

Sl. No	Name of the Research Guide	VTU Research Supervisor ID	Area of Specialization of the Research Guide	Number of Research Scholars
1	Dr. Priyanka Sharma	032023RSBA004377	HR	4 Research Scholars

Research Scholars:

Sl. No	USN	Name of the Research Scholar	Name of the Research Guide	Research title approved by VTU	Current status of the research work
1	1MV20PBA01	Ms. Ashwini. A.	Dr. Priyanka Sharma	Implications of Mathematical indicators On Stock Performance with special reference to Bengaluru	Awaiting Open Seminar 2
2	1MV22PBA02	Ms. Sheethal. C	Dr. Priyanka Sharma	Measuring the impact of cultural Diversity on Team performance:A comparative study of  virtual and co-located teams.	Awaiting Pre- Comprehensive Viva
3	1MV22PBA01	Ms. Swarnalatha	Dr. Priyanka Sharma	Impact of Gig employee well being on Employee Engagement: A study on Gig employees in Bengaluru	Awaiting Pre- Comprehensive Viva
4	1MV23PBA01	Ms. Bhavyashree	Dr. Priyanka Sharma	Impact of Tax Ploicy changes on Micro Small and Medium enterprises A comparative study with special reference to Bengaluru	Awaiting course work exams

Faculty achievements and recognitions

Dr. Priyanka Sharma has received Education Champion award at the Education Heroes event, organized by Cognitive Infusion on 1 st December 2024. This esteemed recognition acknowledges her outstanding contributions and dedication to the field of education and Research over the years. Dr. Priyanka Sharma, HOD – MBA has been invited as a chairperson for an International conference ERMA -2023 Global Economic Turmoil: Transformation and Business Recovery Process organized by NITTE MEENAKSHI INSTITUTE OF TECHNOLOGY on 22 nd December 2023. Dr. Priyanka Sharma has published 5 books in “Himalayan Publication "and “ Vision Book House”, and also has 2 UK patents. Dr. Priyanka Sharma and Ms. Srilakshmi V Rao have received the best paper awards

• Authored Few Management Textbooks for MIBM GLOBAL ONLINE COURCE (Matrix Institute of Business Management )
• Increased revenue by 14% with the implementation of contact strategies across multiple segments and all customer touch points.
• Implemented a strategic management reporting system in the manufacturing unit thereby enhancing productivity and control in the organization.
• Suggested a financial plan with regards to working capital management.
• Put forward a plan for a structured approach towards import payments that led to rotation of capital, while assuring safety against hindrance faced due to Dollar fluctuation.
• Played an imperative part as Managing Director and Consultant in the efforts that led to a 60% increase of the business
•  Initiated Business Expansion by appointing rural centres across various districts in Karnataka and south India
• Establish one SAWL(i)T centre in 24 rural districts of Karnataka and thereby providing sustainable employment.
• Provided Employability skills to more than 5000 Rural youth especially woman Teaching Management subjects, achieved 100% results.
• The faculty has authored Textbooks on Management concepts which are recommended for MBA courses offered at VTU & BU
• A team of Senior Faculty are actively engaged in conducting MDP’s , EDP’s, Soft and Behavioral skills training from New recruits (Campus to Corporate transition programs) to Mid-level management executives for Manufacturing, Logistics – (Imports, Exports, and Customs depts.), Textile and IT industry helping companies succeed by equipping top-performing managers/employees to realize their potential for general management roles

Students’ achievements and recognitions

VTU Ranks Nayana S of batch 2020 to 2022 has secured 9th rank in VTU Technical/Co-curricular (achievements and recognitions from other organizations/ institutions) GITAM University conducted a management fest on the 16th and 17th of March 2023. Our students of 1st SEM from the department of MBA actively participated in the events and won 5 prizes, and all received participation certifications from the University.

Event Name	Team members & Prize
Poster making	1. Mansi & Keerthana – 1st Prize 2. Pavitra & Sarika – 2nd Prize
HR Play	1. Shivani & Tejashree – 1st Prize 2. Pavitra & Sarika – 2nd Prize
U Innovative	1. Akshatha, Monisha, Manisha, Varneetha, Shrinidhi – 1st prize
Singing	Mansi -1st Prize

Extracurricular (sports, cultural achievements and recognitions from other organizations/ institutions)

• Chetan Kumar G R, bearing USN- 1MV21BA016, won 1st Prize in the kabaddi college-level competition.
• Kiran R, bearing USN-1MV21BA039- 1MV21BA039 won 1st prize in the Volleyball competition.
• Bhoomika, bearing USN 1MV20BA017, was a National-level basketball player.
• Students have actively participated and won Laurels in various intercollegiate Management events conducted by Premier Institutes like IIM- B, IISc and many more.
• Nayana N (1MV20BA055) secured 9th rank in VTU 2021-2022 batch.

Taksh - Management fest

The department had organized a Management fest named “Taksh” on 11th and 12th March 2025. The prestigious TAKSH 2025 MBA Management Fest witnessed an inspiring address by Aisshwarya DKS Hegde, the esteemed Chief Guest of the event. A visionary edupreneur, she captivated the audience by sharing her journey and insights on leadership, resilience, and the transformative power of management. The fest featured a wide range of events across three key specializations—Finance, Marketing, and HR—including activities like Mock Trading, IPL Auction, Shark Tank, Treasure Hunt, Zombie Escape, Best Manager, Short-Movie Making, Business Quiz, and Mad Ads.

Industrial Visit

The department organized an Industrial visit to ITC Malur Industrial Area, Bengaluru on 14 th March 2025, with the aim of providing students with practical exposure with Industrial environments.

Field Trip

The department had organized a field trip to “Isha foundation” on 11 th February 2025. The objective of this field visit is to make students to understand the importance of culture and history.

Workshop

The department had organized a workshop on Effective Sales and Marketing Strategies For Entrepreneurs/ Start -Ups on 25-02-2025. The resource person of the event was Mr. Punith Raj, Founder; CEO of Seminarroom.

Mock Parliament

The department had organized Mock Parliament session on 28-02-2025.

Marketing Club Activity

The Department had organized an club activity named-Innovation Challenge on 22nd January 2025 from 1:35 PM to 3:20 PM.

SDP

The Department had organized a 5-Day Student Development Program (SDP) on Business Analytics from 23rd to 28th January 2025 at the MBA Seminar Hall. The resource persons for this program were Dr. Seema S., Assistant Professor, Department of ECE, and Ms. KavyaShree G.M., Assistant Professor, Department of CSE.

Guest Talk

The department had organized a Session focusing on “Building Your Professional Brand: Communication, Presentation, Knowledge, and Networking for Career Success” on 16th December 2024. Mr. Shankar R B Director, Columbus Technology Solutions, Ontario, Canada, is the Keynote speaker.

Guest Talk

The department organized A Guest talk on Innovation and Start-up Ecosystem Enablers on 29 th August 2024. The resource person of the event was Mr. Kiran Koppada D.M. Founder Grahtek.

Faculty Achievements

Research2 faculties from MBA Department Dr.Harish B S &Lakshmi H have completed the PhD Viva under VTU and have been awarded the Doctorial Degree-2019, under the guidance of Dr.Sandhya Suswaram. Book Publication Sandhya Suswaram, Dr.Harish B S a book titled “Fundamentals of Management” published by ILS Publications ISBN-9405634699,2019.

Students achievements

Students of MBA 4 th semester Manasi, Manisha, Ranjith, Naveen, had participated in Annual State-level Poster Presentation of KSCST project.

The department had organized Samagam 2023 Corporate Conclave on 9th and 10th Febraury 2023. The resource person was Mr. Raj patel, Ms. Latha, Mr.

Events

Name of the Event	Date	Guest Speaker	Venue
Industrial Visit	09.03.2024 - 21.02.2024	----	FMCG Industry
Finance Alchemy	19.02.2024 - 21.02.2024	Mr. Suhas Rajput	CS Seminar Hall
Marketing Conclave	06.02.2024 - 08.02.2024	Mr. Braj Kishore Gupta	CS Seminar Hall

List of Events Scheduled for 4th and 2nd Semester MBA Students

 

Session & Date	Name of the Resource Person	Designation	Organization	Topic	Target Audience
Guest lecture 2nd May 16th May	Dr. Visveshvara sastry	Professor	Presidency University, Bangalore	Multi National Capital Market Investments   CAPM Model & MM approach	4th sem- FM 2nd sem
Industry Interaction- Expert Talk 3rd May	Mr. Darshan	Sr. Manager- Finance and Audit	Indian Design exports Pvt Ltd	Financial Derivatives	4th sem
Industry Interaction- Expert Talk 6th May	Ms. Rasna Kapoor	Delivery Head	Branch Metrics, Bangalore	Best practices- HR perspective	2nd sem
Industry Interaction- Expert Talk 7th May	Mr. Sunil kumar	AVP	Talent Recruit software, Bangalore	Pre and Post COVID -19 effects on Business in India	2nd sem
Guest lecture- Students mental health and wellbeing 8th May	Dr. Sanjeev Kumar	Psychologist	Happy Minds, Bangalore	Get down the Lock down	2nd sem
Industry Interaction- Expert Talk 9th May	Mr. Prasanna Inamdar	Marketing & CRM manager	Blueprint Technologies, Bangalore	Impact of pandemic on Entrepreneurship in India	2nd sem
Industry Interaction- Expert Talk 11th May	Mr. Manesh Kumar	HR Manager	Electronics For Imaging (EFI) , Bangalore	Getting job ready for post COVID 19 era- Skills required	4th sem (HR,MM,FM)
Industry Interaction- Expert Talk 17th May	Mr. Varun	HR Manager	IBM, Bangalore	Realize and Reinvent Yourself	4th sem – HR
Industry Interaction- Expert Talk 21st May	Mr. Mahaneesh Chandra	Digital Marketing Head	TBP Group, Bangalore	Digital Marketing	4th sem –FM
Industry Interaction- Expert Talk 25th May	Mr. Rajesh Murthy	Manager	Digital Marketing media	Digital Marketing- a game changer	4th sem- MM
Industry Interaction- Expert Talk 25th May	Mr. Babu Janardhan	Regional Head- HR	Kapston Facilities Management Limited, Bangalore	Contemporarty HR Practices	2nd sem
Guest lecture 28th May	Dr. Pratap B N	Professor & HOD	East West Institute of Technology, Bangalore	Financial freedom- the art of success	4th sem -FM
Industry Interaction- Expert Talk	Mr. Srikanth	Delivery Head	NEXVAL, Bangalore	Leadership in times of crisis- Issues and Challenges	4th sem (HR,MM,FM)